The American Marketing Association's definition of marketing stresses that the function of marketing should be to create a sale that generates high profits for the firm.

Question

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The American Marketing Association's definition of marketing states that marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The primary focus of marketing is not solely on creating a sale that generates high profits for the firm, but rather on creating value for customers and building strong customer relationships.

The American Marketing Association's Definition of Marketing Stresses That the Function