"Consumer packaged goods" firms,like Wal-Mart,want to monitor the sales of their brands and are not concerned about the sales of their competitor's brands.

Question

Quizplus · Accepted Answer

Consumer packaged goods firms, including those like Wal-Mart, are very interested in monitoring the sales of their competitors' brands as well as their own. This helps them understand market trends, consumer preferences, and competitive positioning.

"Consumer Packaged Goods" Firms,like Wal-Mart,want to Monitor the Sales of Their