Marketing researchers are very comfortable with averages,percentages,standard deviations,and other statistical concepts.However,managers for whom marketing researchers work do not have the same comfort level,and it is entirely possible that a manager may misinterpret a marketing researcher's statements.

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Marketing researchers may use statistical concepts and metrics that are unfamiliar to managers, which could result in misunderstandings or misinterpretations of data.

Marketing Researchers Are Very Comfortable with Averages,percentages,standard Deviations,and Other Statistical