Sometimes someone,such as the marketing manager or marketing researcher,makes a prediction about the population value based on prior knowledge,assumptions,or intuition.This statement,called a theory,commonly takes the form of an exact specification as to what is the population parameter.

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The statement is true. A prediction made by someone based on prior knowledge or assumptions is commonly referred to as a theory, which usually includes an exact specification of the population parameter.

Sometimes Someone,such as the Marketing Manager or Marketing Researcher,makes a Prediction