The ________ is the marketing research firm's certification to do the project and is optional as to whether it appears in the report or not.

Question

Quizplus · Accepted Answer

The letter of authorization is the document that serves as the marketing research firm's certification to undertake the project. It is not mandatory for it to be included in the final report, making it an optional element. This letter typically comes from the client, authorizing the research firm to proceed with the specified research activities.

The ________ Is the Marketing Research Firm's Certification to Do