Recommendations in a marketing research report amount to:
A)suggestions on how to proceed, based upon the conclusions
B)guidelines on how to proceed, based upon the conclusions
C)suggestions on how to proceed, based upon the limitations
D)guidelines on how to proceed, based upon the limitations
E)viewing the future and should always be avoided

Question

Quizplus · Accepted Answer

Recommendations are suggestions on how to proceed based upon the conclusions drawn from the research findings. They are practical, actionable steps that the organization can take to achieve its objectives. Guidelines, on the other hand, are more general in nature and provide broad directions on how to proceed. The limitations of the study may inform the recommendations but should not dictate them. Looking into the future is not always necessary, but it can be part of the planning process.

Recommendations in a Marketing Research Report Amount To