Which of the following is true of marketing MANAGERS?
A)They are in staff positions.
B)They are trained in research techniques.
C)They are responsible for generating information.
D)They possess line positions.
E)none of the above

Question

Quizplus · Accepted Answer

Marketing managers possess line positions, which means they have direct authority over employees and are responsible for achieving organizational goals. They are not in staff positions, and while they may oversee research, they are not necessarily trained in research techniques. While they may generate information, this is not their sole responsibility.

Which of the Following Is True of Marketing MANAGERS