The need for marketing research is affected by the company policy toward its use.

Name: The need for marketing research is affected by the company policy toward its use.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Company policy can have a significant impact on the extent and nature of marketing research required for decision-making. The degree of emphasis placed on research, the resources allocated to it, and the level of commitment to using research findings are all influenced by company policy.

The Need for Marketing Research Is Affected by the Company