
Though very important,properly defining the problem is not the most important step in the marketing
research process.
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Q74: Primary data refers to information that has
Q75: Methods of accessing external secondary data are
Q76: Exploratory research is often undertaken to help
Q77: An increase in sales if product features
Q78: Marketing opportunities create problems for managers because
Q80: Research objectives are totally dependent on the
Q81: Hypotheses are used to generate theory and
Q82: Whenever there is an information gap that
Q83: The marketing research proposal serves one main
Q84: A demographic forecast that the number of
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