What type of research design should a marketing researcher use to find out how many customers there are,what brands they buy and in what quantities,which advertisements they recall,what are their attitudes toward the company,and who is the competition?
A)exploratory research
B)causal research
C)explicit research
D)descriptive research
E)population research

Question

Quizplus · Accepted Answer

Descriptive research is the most appropriate research design for obtaining information about customers' behavior including their preferences, attitudes, and purchasing habits. This type of research focuses on describing the characteristics of a particular group or population. It will enable the marketing researcher to gather accurate data on the customers, such as how much they spend, what brands they buy, and what their attitudes toward the company are. Descriptive research can also help identify the competition, which is essential for any business to make strategic decisions.

What Type of Research Design Should a Marketing Researcher Use