Focus groups represent 85% to 90% of the total money spent on qualitative research.

Question

Quizplus · Accepted Answer

Focus groups are a widely used method of qualitative research, and they do represent a significant percentage of the total money spent on this type of research. While the exact percentage may vary depending on the industry and location, it is generally accepted that focus groups account for a large share of qualitative research spending.

Focus Groups Represent 85% to 90% of the Total Money