The primary advantage of mixed mode surveys is that:
A)they have higher non-response rates
B)they automatically produce vouchers of data to clients
C)there is no effect on response caused by the various modes
D)researchers can take the advantages of different modes to achieve their data collection goals
E)all of the above are true

Question

Quizplus · Accepted Answer

Mixed mode surveys are advantageous because they allow researchers to take advantage of different modes to achieve their data collection goals. This can lead to a more diverse and representative sample, as well as increase response rates. However, mixed mode surveys can also have higher non-response rates if not executed well. They do not automatically produce vouchers of data to clients, and the use of multiple modes can potentially have an effect on response.

The Primary Advantage of Mixed Mode Surveys Is That