It is important that the manager allow the marketing researcher to decide on the survey mode because this person has a unique understanding of how question characteristics,respondent characteristics,and survey resources and objectives come into play.

Question

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The marketing researcher is the expert when it comes to designing a survey that will effectively gather the desired information from the target audience. They are the best person to decide on the most appropriate survey mode based on their understanding of various factors that influence survey design, such as question complexity, respondent demographics, and available resources. Therefore, it is important for the manager to trust their expertise and allow them to make an informed decision on the survey mode.

It Is Important That the Manager Allow the Marketing Researcher