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It Is Important That the Manager Allow the Marketing Researcher

Question 87

True/False
It is important that the manager allow the marketing researcher to decide on the survey mode because this person has a unique understanding of how question characteristics,respondent characteristics,and survey resources and objectives come into play.

It is important that the manager allow the marketing researcher to decide on the survey mode because this person has a unique understanding of how question characteristics,respondent characteristics,and survey resources and objectives come into play.

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