The question: "What was your reaction to the Sony CD player advertisement you saw on television last?" is an example of which response format?
A)unaided open-ended
B)un-probed closed-ended
C)scaled-response
D)ad reaction measurement
E)metric, open-ended

Question

Quizplus · Accepted Answer

This question is an example of an unaided open-ended response format because it asks for a respondent's reaction without providing any specific options or scales to choose from, allowing for any type of answer.

The Question: "What Was Your Reaction to the Sony CD