Which type of scaled-response format contains bi-polar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on?
A)constant sum scale
B)life-style inventory
C)semantic differential scale
D)synthetic action/ information/ online format
E)none; these are not measured by scaled-response formats

Question

Quizplus · Accepted Answer

Bi-polar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on are typically measured by a semantic differential scale. This type of scaled-response format presents a series of adjective pairs that describe different aspects of the concept being measured and asks respondents to rate the object of evaluation on each adjective using a Likert-type scale.

Which Type of Scaled-Response Format Contains Bi-Polar Words Such as "Hot-Cold