Which of the following scaled-response formats is good for measuring store,company or brand images?
A)constant sum scale
B)life-style inventory
C)semantic differential scale
D)image analysis scales
E)store analysis

Question

Quizplus · Accepted Answer

Semantic differential scale is the best choice for measuring store, company or brand images as it measures the respondent's perceptions and attitudes towards the brand or store across several dimensions using bipolar adjectives. This helps to identify the key attributes that influence the image and reputation of the brand or store.

Which of the Following Scaled-Response Formats Is Good for Measuring