
Categorical measures are the most difficult level of measurement to analyze.
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Q63: The appropriate way to summarize a metric
Q64: A scale which asks consumers the extent
Q65: Asking how many dollars a consumer is
Q66: When a researcher specifies the procedure to
Q67: Obviously,if a measure is unreliable and elicits
Q69: The life-style inventory is a special application
Q70: Levels of measurement of a scale are:
Q71: Objective properties are physically verifiable.
Q72: We are really measuring properties-sometimes called attributes
Q73: Scales that have counter-balancing positive and negative
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