A consumer likes the restaurant "Red Lobster" and so answers "Very Satisfied" to a survey about many dimensions of the restaurant without really paying attention to each specific dimension such as price,product quality,atmosphere,and so on.This is an example of what is known as the "halo effect."

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The "halo effect" is a cognitive bias in which our overall impression of a person, brand, product, or organization influences our perception of their individual traits or characteristics. In this scenario, the consumer's overall positive impression of Red Lobster is affecting their ratings for all dimensions of the restaurant, even if they didn't specifically consider each one separately. This is an example of the halo effect.

A Consumer Likes the Restaurant "Red Lobster" and So Answers