Our authors recommend some scales to measure constructs often measured in marketing research studies.For example,they recommend a semantic differential or a Stapel scale to measure the construct's brand image.They recommend a one-way labeled scale to measure the construct's importance.

Question

Quizplus · Accepted Answer

The statement is true. The authors do recommend the use of a semantic differential or a Stapel scale to measure brand image and a one-way labeled scale to measure importance in marketing research studies.

Our Authors Recommend Some Scales to Measure Constructs Often Measured