
Why is it important for marketing managers to know the motivations underlying the sample size recommendations of the researchers that they hire?
A) A manager's cost may be unnecessarily inflated.
B) Unethical researchers may use large sample sizes to increase profits.
C) Unethical researchers may have ownership in a data collection company.
D) Researchers' profits may be a percentage of total costs.
E) all of the above
Correct Answer:
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