________ refers to consumer or other respondent panels that are set up by marketing research companies for the explicit purpose of conducting online surveys with representative samples.
A)Random online intercept sampling
B)Invitation online sampling
C)Online panel sampling
D)Systematic online sampling
E)Snowball sampling

Question

Quizplus · Accepted Answer

Online panel sampling involves creating a panel of representative respondents who can be surveyed multiple times. This type of sampling is commonly used by marketing research companies for online surveys. Random online intercept sampling and systematic online sampling both involve selecting respondents based on their online behavior or location, but they do not involve creating a panel of representative respondents. Invitation sampling involves inviting a specific group of respondents to participate in a survey, which is not necessarily representative. Snowball sampling involves selecting respondents based on referrals from other respondents, which is not a representative sampling method.

________ Refers to Consumer or Other Respondent Panels That Are