The popularity of quota samples is attributable to the fact that they combine nonprobability sampling advantages with quota controls that ensure the final sample will approximate the population with respect to its key characteristics.

Question

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Quota samples are a type of nonprobability sampling, but they also incorporate control measures to ensure that the final sample reflects the characteristics of the population being studied. This makes quota sampling a popular choice for researchers who want to balance the advantages of nonprobability sampling with the need for representativeness.

The Popularity of Quota Samples Is Attributable to the Fact