IBM under CEO Louis Gerstner and his strategic decision to invest in services in 1993, is an example of which mode of strategic decision making?
A) adaptive
B) entrepreneurial
C) logical incrementalism
D) planning
E) none of the above

Question

Quizplus · Accepted Answer

The decision to invest in services in 1993 under CEO Louis Gerstner was a planned strategic decision, as it involved a deliberate process of analysis and selection among various options available to the organization. Logical incrementalism involves making small changes or adjustments to existing strategies over time, while entrepreneurial decision making typically involves taking risks and pursuing new opportunities. Adaptive decision making involves responding to changes in the external environment, which does not apply to this specific example.

IBM Under CEO Louis Gerstner and His Strategic Decision to Invest