Which of the Following Is NOT One of TQM's Objectives

Which of the following is NOT one of TQM's objectives?

A) Greater flexibility in adjusting to customers' shifting requirements.
B) Lower cost through quality improvement and elimination of non-value-adding work.
C) Increased alignment of employee goals with management's objectives.
D) Quicker, less variable response in processes to customer needs.
E) Better, less variable quality of the product and service.