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The Issues Priority Matrix Used in Environmental Scanning Is Composed

Question 59

Multiple Choice
The issues priority matrix used in environmental scanning is composed of two axis or dimensions which are labeled

The issues priority matrix used in environmental scanning is composed of two axis or dimensions which are labeled


A) importance to the industry and likelihood of occurrence.
B) industry growth rate and probable competitive position.
C) probability of occurrence and probable impact on the corporation.
D) probable industry attractiveness and business strength/competitive position.
E) issue importance and relative power of stakeholder groups.

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