Which barrier to entry uses brand identification to force new entrants to spend heavily to overcome existing customer loyalty?

Question

Quizplus · Accepted Answer

This barrier to entry is product differentiation, which uses brand identification to make it hard for new entrants to compete, requiring them to spend heavily to overcome existing customer loyalty. Existing businesses who have established strong brands or unique products are able to keep new entrants at bay, as they cannot compete with the brand awareness and existing customer loyalty.

Which Barrier to Entry Uses Brand Identification to Force New