A company that operates in at least two different product-market areas in which one product is stable and the other one is variable, reflects which strategic orientation?

Question

Quizplus · Accepted Answer

This scenario reflects the strategic orientation of analyzers, who seek to maintain a stable product-market area while also exploring new markets with new products. The stable product-market area represents a core business that generates consistent revenue, while the variable product-market area allows for potential growth and innovation. This approach requires a balance between stability and risk-taking, with a focus on careful analysis and evaluation of new opportunities.

A Company That Operates in at Least Two Different Product-Market