A good rule of thumb for R&D spending is that a corporation should spend at a "normal" rate for that particular industry unless its strategic plan calls for unusual expenditures.

Question

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Spending at a "normal" rate for the industry is generally a good guideline for R&D spending, but if a corporation's strategic plan calls for exceptional expenditures, then this rule of thumb may not apply.

A Good Rule of Thumb for R&D Spending Is That