Which of the following statements is true concerning a corporate reputation?
A) It is a widely held perception of a company by the general public.
B) A good corporate reputation can be a strategic resource.
C) There is a positive relationship between corporate reputation and financial performance.
D) Reputation tends to be long-lasting and hard for others to duplicate.
E) all of the above

Question

Quizplus · Accepted Answer

All of the statements listed are true concerning a corporate reputation. A corporate reputation refers to the widely held perception of a company by the general public, and a good corporate reputation can be a strategic resource. There is also a positive relationship between corporate reputation and financial performance, and reputation tends to be long-lasting and hard for others to duplicate.

Which of the Following Statements Is True Concerning a Corporate