An example of a company that was "stuck in the middle" is K-Mart as they tried to imitate both Wal-Mart's low-cost strategy and Target's differentiation strategy.

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K-Mart attempted to pursue both a low-cost strategy and a differentiation strategy, but failed to fully commit to either one, leaving them "stuck in the middle." This caused them to struggle competitively against both Wal-Mart and Target.

An Example of a Company That Was "Stuck in the Middle