Which strategy did Delta choose when it acquired Northwest Airlines to obtain access to Northwest's Asian markets?

Question

Quizplus · Accepted Answer

Delta chose a horizontal integration strategy by acquiring Northwest Airlines, which allowed it to expand its market presence and access to Northwest's established Asian markets. Horizontal integration involves acquiring or merging with a company at the same level of the supply chain, which is what Delta did with Northwest.

Which Strategy Did Delta Choose When It Acquired Northwest Airlines