According to the BCG Growth-Share Matrix, the key to success is

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The BCG Growth-Share Matrix focuses on market share as a key factor for success. The higher the market share, the more likely a company is to be successful. The matrix divides products or business units into four categories based on their market growth rate and their relative market share. Therefore, market share is a critical component in determining a company's future growth potential.

According to the BCG Growth-Share Matrix, the Key to Success