Sara Lee Corporation uses the line extension strategy when they put the Sara Lee name on various new food products.

Question

Quizplus · Accepted Answer

The statement is true. Line extension is a marketing strategy where a company uses its existing brand name to introduce new products in a similar category. Sara Lee Corporation has used this strategy by adding the Sara Lee name to a range of food products such as bread, cakes, and frozen desserts. This helps them leverage the brand equity and recognition they have built over the years with their customers.

Sara Lee Corporation Uses the Line Extension Strategy When They