When Smith & Wesson puts its name on others' products like men's cologne, it is using which marketing strategy?
A)demand pricing
B)brand pricing
C)line extension
D)penetration extension
E)demand extension

Question

Quizplus · Accepted Answer

This is an example of line extension, which is when a company uses its existing brand name to introduce new products in a related category. In this case, Smith & Wesson is extending its brand name from firearms to men's cologne.

When Smith & Wesson Puts Its Name on Others' Products