When a company spends a large amount of money on trade promotion in order to gain or hold shelf space in retail outlets, a company is using a ________ strategy.

Question

Quizplus · Accepted Answer

The strategy described in the question is a "push" strategy, where the company is pushing its products onto the retailer's shelves through the use of trade promotions. This is in contrast to a "pull" strategy, where the company focuses on generating demand from consumers in order to attract retailers to stock their products. The other options (C, D, and E) do not accurately describe a marketing strategy.

When a Company Spends a Large Amount of Money on Trade