Many international marketing efforts fail because ________.
A)the researcher cannot understand the language
B)the relevant environmental factors are not taken into account
C)the researcher is incompetent
D)funds are not provided to conduct the research
E)all of the above

Question

Quizplus · Accepted Answer

International marketing efforts require a deep understanding of the relevant environmental factors in the markets being targeted. Failing to take these factors into account can lead to ineffective or even damaging strategies. The other options presented are possible reasons for failure, but not as significant as the lack of consideration for environmental factors.

Many International Marketing Efforts Fail Because ________