Informed consent is an ethical principle which ________.
A)applies to the contracts between clients and research agencies
B)applies primarily to syndicate firms
C)deals with requests for social security numbers from respondents
D)occurs when retailers don't take title to goods until they are purchased by customers
E)requires researchers to avoid both uninformed and misinformed participation in marketing research projects

Question

Quizplus · Accepted Answer

Informed consent requires researchers to provide clear, accurate, and complete information to potential research participants about the nature of the study, its purpose, its potential risks and benefits, and their right to refuse to participate or withdraw at any time. This principle helps ensure that individuals are making an informed decision about their participation in the research and are not coerced or misled into participating. In marketing research, informed consent is particularly important because the sensitive nature of some research topics (such as health conditions, financial information, or personal beliefs) can make participants vulnerable to harm if their privacy and confidentiality are not protected.

Informed Consent Is an Ethical Principle Which ________