Which of the following is NOT an advantage of depth interviews over traditional focus groups?
A)richer discussion of sensitive topics
B)deeper insights about underlying motives
C)less social pressure to conform
D)scheduling of respondents
E)cost per respondent

Question

Quizplus · Accepted Answer

Depth interviews typically have a higher cost per respondent compared to traditional focus groups, making "cost per respondent" not an advantage of depth interviews.

Which of the Following Is NOT an Advantage of Depth