The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT:
A) poor response rate.
B) potential for interviewer bias.
C) moderate quantity of data can be collected.
D) high cost.
E) high social desirability.

Question

Quizplus · Accepted Answer

Mall intercept interviews typically have a good response rate because they involve face-to-face interaction with people who are already present in the mall.

The Disadvantages of Using Mall Intercept Interviews to Collect Research