A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called ________.
A)focus groups
B)electronic groups
C)exploratory groups
D)mail panels
E)household constituencies

Question

Quizplus · Accepted Answer

The large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are commonly known as "mail panels." Choice A (focus groups) refers to a specific research methodology that involves a moderated discussion with a small group of individuals. Choice B (electronic groups) and Choice C (exploratory groups) are not commonly used terms in marketing research. Choice E (household constituencies) does not accurately describe this type of sample.

A Large and Nationally Representative Sample of Households Who Have