Which of the survey methods listed below is preferable when using physical stimuli?
A)in-home
B)mall intercept
C)CAPI
D)A and C only
E)A, B and C

Question

Quizplus · Accepted Answer

In-home surveys, mall intercepts, and Computer-Assisted Personal Interviewing (CAPI) are all suitable methods when using physical stimuli. In-home surveys allow respondents to interact with the stimuli in their natural environment. Mall intercepts provide a controlled, yet public setting for immediate reactions. CAPI facilitates efficient data collection and can incorporate physical stimuli into the interview process.

Which of the Survey Methods Listed Below Is Preferable When