When an adopter is part of the "Laggards" category, what is a suggested strategy to appeal to that group?
A)Very little, if anything, needs to be done to appeal to this group
B)How-to manuals
C)Success stories
D)Statistics; fear appeals

Question

Quizplus · Accepted Answer

Table 8-7: When a group is considered part of the "Laggard" adopter category, they are bound by tradition and very conservative. Often, they need things such as statistics, fear appeals, and pressure from people in the other adopter groups to actually accept the change.

When an Adopter Is Part of the "Laggards" Category, What