Morris Davis believes that advertising and marketing have too much impact on a consumer's daily life. To fight this problem, Mr. Davis recently launched a Web site called "Junk It!" His Web site invites disgruntled consumers to communicate with him about marketing invasions of their privacy and individual space. Mr. Davis believes that change comes slowly but that consumers must fight to preserve their culture and freedom from marketers and advertisers. Which of the following terms best expresses the actions being taken by Mr. Davis to disrupt what he perceives as inappropriate marketing and advertising actions?

Question

Quizplus · Accepted Answer

Mr. Davis is engaging in culture jamming, which involves disrupting or subverting mainstream cultural messages and symbols, including those used in marketing and advertising.

Morris Davis Believes That Advertising and Marketing Have Too Much