The opinion leader referred to as a(n) ________ is actively involved in transmitting marketplace information of all types.
A) surrogate consumer
B) innovator
C) monomorphic leader
D) market maven

Question

Quizplus · Accepted Answer

A market maven is an opinion leader who actively seeks out and disseminates all types of marketplace information to others. They are knowledgeable about products, prices, and retailers and enjoy sharing this information with others. Surrogate consumers are individuals who are hired to provide input on product, mission or marketing strategies. Innovators are the first to adopt new products or services, while monomorphic leaders are individuals who are seen as experts in a particular field or area.

The Opinion Leader Referred to as A(n) ________ Is Actively