In general, advertising is more effective when it ________ than when it ________.
A) tries to create new product preferences; reinforces our existing product preferences
B) reinforces our existing product preferences; tries to create new product preferences
C) relies upon word-of-mouth tactics; relies upon viral marketing tactics
D) relies upon viral marketing tactics; relies upon word-of-mouth tactics

Question

Quizplus · Accepted Answer

Reinforcing existing product preferences is more effective because it reinforces the consumer's loyalty and strengthens their commitment to the brand. Trying to create new product preferences is a more difficult task, as it requires changing the consumer's behavior and breaking their established habits.

In General, Advertising Is More Effective When It ________ Than