Meagan is planning her wedding and wants everything to be just right, from the invitations and table settings to the ceremony and music selections. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

Question

Quizplus · Accepted Answer

A consumer surrogate is a person or organization that helps consumers make purchasing decisions by acting on the consumer's behalf. In this scenario, Meagan has hired a wedding planner to make decisions and purchases for her, therefore the wedding planner can be considered Meagan's consumer surrogate.

Meagan Is Planning Her Wedding and Wants Everything to Be