Word-of-mouth has a more powerful effect on consumers than paid advertising does.

Question

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Studies have shown that word-of-mouth recommendations from friends, family, or online reviews have a more significant impact on consumer behavior than traditional advertising methods. This is because consumers trust the opinions of people they know or respect over the claims made by businesses trying to sell their products or services. Word-of-mouth also generates more buzz and excitement, leading to a higher likelihood of people sharing and promoting products through their social networks.

Word-Of-Mouth Has a More Powerful Effect on Consumers Than Paid