Companies tend to use guerrilla marketing to reach consumers in their 40s and 50s who often do not have the time to consume traditional media.

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Companies tend to use guerrilla marketing to reach younger consumers who are more active on social media and are more likely to engage with unconventional and creative marketing tactics. The 40s to 50s age group is more likely to consume traditional media such as television and print, and may not be as receptive to guerrilla marketing.

Companies Tend to Use Guerrilla Marketing to Reach Consumers in Their