The concepts of deindividuation and the wisdom of crowds can be used to explain why groups of people often come up with more creative solutions to problems than individuals do.

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Deindividuation refers to the reduction of self-awareness and individual identity that can occur when people become part of a group. This can decrease inhibitions and increase the willingness to take risks, leading to more creative thinking. The wisdom of crowds refers to the phenomenon where groups of people can make more accurate and informed decisions than individuals, due to the diversity of perspectives and collective intelligence. Together, these concepts suggest that groups may be able to come up with more creative solutions to problems than individuals can.

The Concepts of Deindividuation and the Wisdom of Crowds Can