Product-related conversations (word of mouth) result because people enjoy talking about things that interest them, people have a genuine desire to help others, and people gain an ego boost from spreading knowledge. However, customers will talk much more about negative product and service experiences than positive ones. Why?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q38: According to the principle of least interest,
Q55: In America in the 1960s, the slogan
Q60: Briefly describe the characteristics of someone who
Q80: With respect to opinion leadership, compare the
Q84: What type of power does a class
Q84: Explain the concept of guerrilla marketing and
Q85: Explain why opinion leaders are hard to
Q88: What characteristics of opinion leaders make them
Q89: Explain the concept of a virtual world
Q90: Describe the meaning of social power. What
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents